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I love my iPhone and most of the Apple advertisements. They all have a unified look and theme song. On the latest commercial featuring an application called Shazzam starts off like any normal commercial for the iPhone but then it does something I love. As part of the commercial it ties in the theme music that is on all the commercials. So this music you have always heard was there to sell some apps. It separates a commercial from something that you are watching to something that is happening right now in your living room.

One of my favorite shows on TV right now is called Fringe. It has a really quick title sequence with some graphics flashing around and a simple theme. In an episode called The Equation a boy was kidnapped. A huge amount of things happened but the short story is that the boy was forced to finish a song he started writing when he was in a car accident with his mother, she died. The song he had to finish ended up being a variation on the TV show’s theme so it brought this extra level of experience to the show because when he finally got the song I recognized it immediately. It is some fun stuff.